BBNAIJA Level up Production Cost Over N4.7b”

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        The BBNaija reality show is a platform that has helped fulfil the dreams of many young Nigeians of becoming celebrities or VIPs among other things.


        On October 2, 2022, the seventh season of the reality show, tagged Level Up, finally came to an end with Phyna emerging as the winner.

        The BBNaija prize presentation also took place on Tuesday, October 4, 2022, and the show organisers revealed that the cost of production for the season cost over N4.7 billion.

        According to the Chief Executive Officer of MultiChoice Nigeria, John Ugbe, producing the show gulped a whooping N4.7 billion and there were over one billion votes during the season.

        According to him:

        “N4.7 billion was invested into the show, that is the cost of production of the season 7 show, we also had over one billion votes throughout the show.” 

        Not stopping there, he went ahead to explain how much the controversial show has contributed to the economy in terms of job production, entertainment and more.

        According to him, BBNaija empowered over 1200 people ranging from photographers, fashion designers, interior decorators and more.

        He said:

        “Big Brother Naija show is more than just entertainment, it also reflects social and value creation, the show has empowered over 1,200 people, cutting across fashion designers, carpenters, interior decorators, photographers, and more. 

        “Today, this show contributes significantly to the Nigerian economy.” 


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